Key Metrics you need to know for fundraising
Description
Raising capital is more than having a great pitch—it’s about knowing your numbers. This guide breaks down the essential metrics every founder must track and understand when fundraising, from Seed to Series B.
Whether you’re preparing for your first investor meeting or refining your growth story, this resource gives you the metrics investors care about and why they matter.
What's inside:
- Seed Stage Metrics: Burn rate, runway, market validation, MRR, and early traction indicators.
- Series A Metrics: Customer lifetime value (CLTV), ARR, gross margin, CAC payback, and retention.
- Series B Metrics: Burn multiple, Rule of 40, expansion rate, sales efficiency, and predictive revenue metrics.
- Investor Lens at Each Stage: What VCs are looking for and how they interpret your numbers.
- Pro Tips: How to leverage these metrics to improve investor conversations and close your round faster.
This resource is for:
- Early-stage founders preparing for fundraising
- Growth-stage startups refining their pitch and metrics
- Startup advisors, CFOs, and fundraising consultants
- Anyone looking to understand investor expectations at different stages
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